Survey Software Comparison

Read our handy breakdown of what you can expect when picking SmartSurvey or one of the other popular survey platforms.
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Survey Software Comparison

Whatever audience you need to reach out to and whatever the objectives behind your research, getting reliable and timely data insights from that audience is crucial. Picking the best platform for your needs, whether online survey software, form builders, or free and paid questionnaire tools, will ensure you are able to make the smartest decisions to best meet your audience’s needs.

The best survey software makes it simple to create surveys and collect and analyze data so you can quickly take positive action, and we believe SmartSurvey should be able to meet any of your needs. However, for a comparison of survey software, to see how we compare with other survey tools, both free and paid, here is a breakdown of what to expect when using our own or one of the other popular online survey providers.


SmartSurvey homepage

SmartSurvey’s powerful and easy to use software enables you to create unlimited online surveys, forms and questionnaires, so you can quickly collect and analyze the data needed to give you the insights to make smarter decisions.

From customizable survey templates, extensive question types, smart logic, multiple distribution options and data analysis and reporting tools, to our most advanced features available on our highest paid plans. SmartSurvey, has the tools to create simple and advanced surveys, right through to the enterprise grade solutions needed to drive more complex experience programs.

With our range of survey plans starting with our basic free survey maker, which is free forever, to our Professional, Business and Enterprise paid plans, SmartSurvey offers a platform with appeal for everyone, no matter what your business size or industry that you work in. And with the ability to create unlimited surveys on all our plans and benefit from unlimited questions and responses on our paid plans, SmartSurvey also provides great value for money.

But it doesn’t stop there. You can be confident that your security and data protection needs are fully covered with us too. From our ISO27001 and Cyber Essentials Plus accreditations, to our compliance with GDPR and the Data Protection Act.

You can be rest assured that our UK based company has the right processes and behaviors in place across systems and personnel, to provide you with the highest levels of data security assurances, which includes hosting on UK based servers.

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SurveyMonkey homepage

One of the best-known online survey tools, Survey Monkey offers a comprehensive questionnaire building solution with metric analysis tools. It enables anyone without any coding skills to create complex question sets and then process the responses easily and efficiently.

With Survey Monkey users can sign up for free and create a survey within minutes. However, you can’t access any data you’ve collected in CSV or Excel XLS until you’ve signed up for a paid plan option. And unlike with SmartSurvey, you don’t get unlimited responses on any of their plans.

A number of pricing tiers are available ranging from Advantage through to Premier and Enterprise, with additional team plan options available under each of these. Each plan offers extra features up to Enterprise, which offers extra security and compliance features, as well as admin management and migration as required.

SurveyMonkey comparison


Qualtrics homepage

Pitching itself at the highest end of the market, Qualtrics is mostly focused on business users in larger organizations that need technology to help them close experience gaps.

An example is their Qualtrics XM Platform, that can be used to act on experience data, which Qualtrics’ refer to as X-data. This can be used by teams, departments, and entire organizations to manage the four core experiences of business – customer, product, employee and brand.

Qualtrics promotes its software as an enabler to being able to ask the right questions, listen to what people need and respond with the right actions, every time. It is with AI-driven tools such as ExpertReview where it is really adding value and pushing the boundaries of what can be achieved with traditional surveys.

Qualtrics comparison


QuestionPro homepage

Targeted mainly towards small and medium-sized businesses, QuestionPro is a web-based survey provider that users can employ to create surveys, polls and quizzes, of which its polls option is particularly popular.

QuestionPro’s survey software includes a full suite of tools for creating surveys, sending email invitations and analyzing survey data.

Positioning itself as the one-stop solution for managing feedback via the web, QuestionPro offers a basic Essentials package, providing everything required to carry out a basic research project. More advanced features are available with their Advanced price plan. QuestionPro also offers another Team edition package with more advanced features, integrations and collaboration tools.

QuestionPro comparison

Alchemer (was SurveyGizmo)

Alchemer homepage

Aimed at an audience ranging from individuals and small businesses to medium-sized businesses and larger institutions, Alchemer’s online survey software is designed to help businesses operationalise their feedback.

Interesting features include Alchemer’s Logic Editor, which allows users to customize their survey for each respondent, which can help reduce survey fatigue. In addition, Alchemer includes a number of pre-configured solutions, to smooth the data collection of more niche activities, ranging from risk assessment and NPS feedback to the tracking of HR-related requests.

Although it is free to sign up for a trial, to use Alchemer’s survey tools on an ongoing basis users need to choose from one of its packages, starting with its most basic Collaborator price plan through to its Professional, Full Access and Enterprise packages offering more advanced features and capabilities.

Alchemer comparison


Typeform homepage

Typeform helps users create forms, surveys and quizzes.

Known for its distinctive interface, where users are only presented with one question at a time, Typeform positions itself as the software people enjoy creating surveys and answering questions with.

With the ability to attach photos and videos to survey questions, Typeform puts great emphasis on user interaction, believing this to be the best way to achieve engagement and the highest response rates. And users can also sync their survey responses with tools like Google Sheets to efficiently organize and analyze their data.

Besides offering a free trial to test the software, Typeform provides users with three price plans from its Basic package, through to its Plus and Business plans.

Typeform comparison

Snap Surveys

Snap Surveys homepage

With Snap Surveys, users can create online and offline surveys, audits, assessments, forms, quizzes and more.

The Snap Survey software offers a suite of integrated software programs covering questionnaire design, publication, data collection, analysis and reporting, which can be used across all modes of survey research. And through the company’s core product, Snap Professional, specialist modules can be added to extend the solution’s capabilities to kiosks, tablets, smartphones, paper surveys for scanning and telephone interviewing.

Following a free trial to test out the Snap Survey software, users can sign up for one of the price plan packages: Research, Team, Corporate or Enterprise.

Snap Surveys comparison

Google Forms

Google Forms homepage

For a one-off user that simply needs an online form to quickly ask their customers for feedback, such as during the hosting of a one-off event, a free personal Google forms account may provide an attractive option.

With a convenient drag and drop interface, it is quick and easy to create surveys, then analyze and share that data with any other google products you may be using.

However, if you are a more regular survey creator or have more advanced survey needs, you might be better off signing up for a paid plan with SmartSurvey or another survey provider. This is because there are major limitations in many areas including the range of question types on offer, the available data analysis tools, and support.

Google does, however, offer a number of paid plans with a few more options and capabilities to explore.

Google Forms comparison

We hope you’ve found this summary of popular online survey providers helpful. Visit any of the individual comparison pages linked above to find out in greater detail how our survey tools compare, or visit our features or pricing pages for a breakdown of each of our plan types.

More survey design advice

How are we different?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

UK based

Your data will be stored and processed here in the UK for your peace of mind.

Fanatical support

We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.

You're in safe hands

Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.

We're human

We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.

Accessibility matters

We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.

Unlimited responses

With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.

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You're in safe hands

Don’t just take our word for it

Trusted by leading companies and brands worldwide.
Over 500,000 users have registered to use SmartSurvey.
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Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.

Alastair, IKEA
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We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Capterra Best Value 2021 award.Capterra Best Ease of Use 2021 award.Software Advice Most Recommended 2021 award.Software Advice Best Customer Support 2021 award.

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We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.
UK-based and secure

We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Dedicated support

Access to a knowledgeable account manager for personal assistance for when you most need it.

Flexible to suit your needs

Our friendly design team is on hand to assist with any bespoke design and custom development requests.

We'll go that extra step

We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

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If you would like more information then please get in touch.

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