Survey Incentives

Get Student Discount
Apply for Discount

Survey Incentives

Questionnaire respondents can be greatly motivated to fill questionnaires by means of small incentives, and these are worth considering during the survey design and planning process.

Incentivising your audience can make a big difference in boosting their motivation to participate in online surveys, but the rewards that can be offered to a questionnaire respondent do not just include monetary ones. Popular respondent incentives offered can also comprise of gifts, or in-kind incentives.

Respondent incentives matter for questionnaire respondents. But they also contribute for a significant financial difference for companies conducting questionnaires to establish customer’s opinions. The opinion of each questionnaire respondent matters and it is important to ensure a high response rate.

When incentives come in to work and motivate more respondents, they lead to higher response rates in smaller amounts of time. In the austere economic conditions for businesses nowadays, that makes a huge difference having in mind the declining budgets for the conduct of questionnaires.

Sometimes the question is raised of whether incentives can lead to potential bias, owing to the attitude to incentives offered to questionnaire respondents. Furthermore, it is pointed out that the complexity of conducting questionnaires and reaching a questionnaire respondent is increasing.

There have been changes in living patterns, with single parent households, multiple residences, etc. In addition, there have been a number of measures to enhance security and privacy, including security systems, etc. Such societal changes have impeded the conduct of surveys by means of questionnaires.

But the changes taking place in society have urged survey practitioners to develop such improvements for enhancing the motivation in questionnaire respondents as different incentives for taking them.

To provide each questionnaire respondent with an incentive, survey designers should allocate enough resources to the various components of the specific online questionnaire. The types of respondent incentives for questionnaire respondents can include on-the-spot rewards to opportunities for each questionnaire respondent to participate in prize draws.

More survey design advice

How are we different?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

UK based

Your data will be stored and processed here in the UK for your peace of mind.

Fanatical support

We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.

You're in safe hands

Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.

We're human

We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.

Accessibility matters

We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.

Unlimited responses

With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.

Icon of a hand holding a heart
You're in safe hands

Don’t just take our word for it

Trusted by leading companies and brands worldwide.
Over 500,000 users have registered to use SmartSurvey.
Quotation icon

Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.

Alastair, IKEA
Quotation icon

We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Capterra Best Value 2021 award.Capterra Best Ease of Use 2021 award.Software Advice Most Recommended 2021 award.Software Advice Best Customer Support 2021 award.

Get in touch

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.
UK-based and secure

We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Dedicated support

Access to a knowledgeable account manager for personal assistance for when you most need it.

Flexible to suit your needs

Our friendly design team is on hand to assist with any bespoke design and custom development requests.

We'll go that extra step

We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

Get started and create your first survey

If you would like more information then please get in touch.

Elevate your survey game.
Discover the power of our cutting-edge survey software with a personalized demo!