Google Forms Alternative

Google Forms is popular due to its ease of use and simple integration with other Google tools, but if it’s no longer right for you, or you’re looking to upgrade, we offer a UK-based survey alternative that combines all the benefits of Google Forms with GDPR compliance and great support.

Why we think we’re the best alternative to Google Forms

SmartSurvey is advanced, easy to use, flexible, and UK-based. We’re fully GDPR compliant and our highly experienced and friendly staff are committed to providing excellent customer service and value for money. Find out what SmartSurvey can do with a free trial account.


Store your data in the UK and remain fully compliant with GDPR legislation and European Privacy Laws.

Fully Customizable

Customize everything from logo to background to fonts, creating themes that work across devices and browsers.

Personal Support

Helpful advice via phone, email or support tickets, including full feature/product demos.

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SmartSurvey Features

GDPR compliant

Do you operate in the UK and perform research through online surveys? If you do, it is essential that your data collection and storage complies with the General Data Protection Regulation (GDPR). To be compliant, none of your data should leave the EU (European Union). With SmartSurvey, all of the data you collect will remain in the UK, where we store it, whereas the majority of other survey software providers are based in the United States.

Custom Themes

Our survey design tool is completely open and unrestricted, so there are no limits on your creativity. Customize everything from the buttons and validation messages in your form to the survey introductions and thank you messages. With a little HTML/CSS knowledge you can even design your own completely unique theme.

Google Tag Manager

Google Tag Manager allows you to replicate most existing google workflows and handle data in a smooth manner. This includes integration for stand-alone Universal Analytics implementations. Easily wire up your survey to your new or existing GTM configuration.

Domain branding

SmartSurvey enables you to fully customize your online surveys, which includes the branding of your survey links. You are provided with an option to use your own domain name as part of your survey link, so a sub domain of your choice can replace the default survey link.

Customer support when you need it

We understand that your time is valuable. That’s why we are on hand to help you out during UK office hours. Call us any time from Monday to Friday between 9:00 am and 5:30 pm GMT on our free phone number to talk to our friendly, expert support team. We’re committed to solving your issues as quickly as possible, so you can collect the data you need without having to wait for a response to a support ticket or email. During British trading hours, there will always be someone available to take your call.

ISO27001 certified

We take data protection and security seriously! We are ISO27001 certified and fully compliant with the internationally recognized standard for information security management (ISMS). This systematic approach to managing information means it remains secure. It includes data of every type from people and processes to IT systems by applying a risk management process to keep information assets secure.

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Trusted by leading brands worldwide

Over 500,000+ users worldwide benefit from our advanced yet user-friendly survey software. At SmartSurvey our personalized customer support is exceptional, our team is friendly, approachable and professional. We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Explore our paid plans to unleash the full potential of SmartSurvey

Our survey software is user friendly yet packed full of advanced features. Find out how our platform can deliver the results you need.


Get started with all the tools you need to quickly create great looking surveys and start collecting feedback.
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Get started with the most powerful & secure enterprise survey software

Access advanced tools, collaboration features, top-tier security, and seamless automation with SmartSurvey's Enterprise plan. Trusted by leading brands.
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