Top 5 Best Practices For Social Media Surveys

Philip Cleave
June 12, 2013

Social media is perhaps the most used and effective media available to people today, and for those who can use if effectively, there can be nothing better than social media to reach out to people. This is especially true in cases of businesses that have just started out and are yet to make a name for them.

Using social media surveys, business owners can interact with many kinds of people, which can include existing and potential customers, not to mention the general audience who might just want to know about you and your product or company. It goes without saying that the greater the number of people who get to know you, the better your chances of increasing business and becoming famous. Of course, the question of whether you will actually be able to attract new customers who will do business with you depends on how you deal with them, but using social media could be the first step you take towards achieving success.

There are many tools that social media provides, such as social networking (through websites like Facebook and Twitter), professional networking (LinkedIn), sharing photos (Flickr and Instagram) and many more. A relatively famous but not extremely used tool is online surveys. That’s right, using surveys to assess your business or product could yield some really good results, especially if you do it the right way.

What exactly this “right way” will be explained in just a minute, but surveys have gained immense popularity in the recent past, and we are not actually surprised – surveys are usually short, are fun to do, and tend to attract people as all that needs to be done is choosing an option from a list, which is better than having to type out something in an empty form, which is both boring and disinteresting. Social Media surveys can be made interesting by adding multimedia like images and video. Read on to find out how to effectively use social medial surveys to your advantage and obtain the most out of them.

Rule number one

Try to be as personal as you can. What we mean by this is don’t send surveys out in a bunch, i.e. don’t spam people. Try sending individual surveys to targeted people, so when someone opens their inbox, they see a survey that addresses them (you could use the recipient’s name), and not the same one that all their friends have received too, which begins with “Dear Customer” or any of the regular stuff.


Try to make sure you send out relevant surveys. For instance, if your survey is about feedback on your product, which is an electric motor, you would want to target people above 30 years of age, and not teenagers who couldn’t care less about your survey. This is another important rule.


Try to include an incentive that the survey respondent will get when they complete your survey. No one likes to spend time and do something that will not ultimately benefit them in some way or the other. Now when people hear about surveys that pay, they will most likely think of it as a scam, so try to be innovative. Give an online shopping voucher that can be used on your website or something like that.


Try to use a tone that encourages people to participate in the survey, rather than a bland message that couldn’t show better that what you sent is just out of courtesy. Most surveys and emails these days are sent by bots, and people know that. So be creative, and type out the message to be included in each survey independently and make the reader feel he will be doing a good job by actually completing the survey.


But not the least, make sure you have a survey that’s just the right length. Surveys that are too long can bore people quickly, and those that are too short might not give effective results. Getting the length right can take time and practice, so make sure you have both. All said and done, you should have a sparkling survey on your hands that will give you the best possible result, with just a little effort and attention to detail.


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