The Benefits Of Online Survey Images

Philip Cleave
January 21, 2013

If you intend to create an online questionnaire, there are many benefits to adding images to it. Online survey images can enhance the experience of the respondents, making it easier for them to answer the questions you are posing. Furthermore, it makes the survey more attractive, increasing the likelihood of people actually completing it.

Choosing survey images

The most important thing is that you choose the right images to add to your survey. Pictures can be cute or funny, informative or simply interesting. You do, however, have to make sure they are relevant to the questionnaire itself. Online survey images of cute kittens may be fun to look at, but they will confuse your respondents if you are actually asking questions about vehicles for instance.

The advantages of careful image selection

The benefits of adding online survey images to your online questionnaire are countless. Besides the esthetic visual impact, and the fact that you can make your entire survey more interesting, the images can also be interactive. It has been proven that people often respond better to a picture. For instance, if you ask people to scale an answer, rather than giving them option such as “like a lot”, “like a little” or “don’t like at all”, you could add images that represent these emotions.

Another benefit of online survey images is that it allows you to access quantitative and qualitative data. With images, you can ask open questions, allowing people to describe their feelings. You could, for instance, add images of a new product that you wish to survey, asking respondents about the emotions that are invoked by the picture. This is an open question, meaning the data may be harder to measure, but this doesn’t make it any less interesting.


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