Stop reporting scores. Start proving impact
Go beyond surface-level data. Understand why customers feel the way they do and where to focus.
Outcomes you can achieve
Increase customer lifetime value
Prioritize the actions that drive retention, reduce support costs, and grow the value of every customer relationship.
Predict and prevent churn
Spot at-risk customers earlier with combined signals from NPS, CSAT, and CES. Recover detractors before they leave.
Improve operational efficiency
Give frontline teams the real-time insights they need to act, and automate the routine workflows that slow them down.
Drive business revenue growth
Pull feedback from every channel into one place. See what drives revenue, what creates friction, and take action quickly.
See the impact of scores on your ROI
7-pt NPS = 1% revenue growth
A modest NPS improvement maps to revenue - LSE / Temkin
5% retention = 25–95% profit lift
Small retention gains compound across the customer base - Bain
~15% churn
reduction
Effective CX programs reduce churn - McKinsey
115+ hours saved per 10K responses
AI removes manual analysis so teams take action - SmartSurvey
Make an impact like leading CX teams
Financial services group
Recovering at-risk customers before they churn. SmartCX surfaces the themes behind NPS movement, closes the loop on every detractor case, and delivers an ROI calculation the CFO can defend.
South west housing association
Eliminating manual survey admin and producing live Power BI dashboards from a single platform. AI theme and sentiment analysis runs automatically, with SMS distribution reaching tenants who are hard to contact.
Combine your metrics for the full picture
NPS, CSAT, and CES each tell you part of the story. Run them together and you can connect loyalty, satisfaction, and effort to ROI.
Move from scores to outcomes
Stop reporting numbers that move without explanation. Connect every score to the action that drove it, and show how CX initiatives drive results.
Show the impact of your CX program
Walk into the boardroom with quantified evidence. Defend the budget, justify the next investment, and prove the program is moving business metrics.
Track CX scores with proven templates
NPS
Find out what creates promoters and what’s pushing customers away. Pinpoint what to fix and what to double down on, so you can grow retention and revenue with confidence.
Learn more about NPS
CSAT
Measure satisfaction at every key touchpoint. Spot unhappy customers early, identify friction, and fix the issues that affect retention before they compound.
Learn more about CSAT
CES
Identify where customers are working too hard. Pinpoint high effort support interactions, tasks, or product usage, and fix the friction that drives churn.
Learn more about CES
Frequently asked questions
SmartCX is a dedicated solution for CX teams to drive business outcomes and prove their impact. Close the loop on every response that matters, use data-driven insights to build an evidence-backed case for change, and secure buy-in for CX initiatives. Prove the ROI of your program with the figures your leadership team needs to fund the next step.
Advanced surveys with logic and personalisation, multi-channel distribution across email, SMS, web and in-app, and AI-powered analysis that surfaces the themes driving your scores. Case management closes the loop on every response that matters, so insight turns into action and you can prove the impact of your program.
Most customers see a return within 6 months. ROI depends on your revenue, churn rate and customer base, but research links a 7-point NPS improvement to 1% revenue growth and a 5% retention gain to a 25-95% profit lift. Use the ROI calculator to project the impact on your own numbers, then bring the figures to your CFO. Book a 30-minute call and we'll walk you through what other mid-market CX teams are seeing.
Most customers go live within weeks, not months. There's no six-month implementation and no consultancy retainer required. We work with you to scope the scenarios that matter, set up the platform in your environment, and run a guided trial so you see it working before you commit. Free migration support is included for new paid plans, covering up to three surveys.
Support is included as standard. Phone, live chat and email support on paid plans, with a product-trained team that knows what you're trying to do and helps you do it. Free migration support is included for new paid customers, covering up to three surveys. Our managed services team can take on survey design, distribution and reporting if you want to scale your program without adding internal headcount.
Yes. SmartSurvey connects with Salesforce and HubSpot to pull in contact data, Power BI for advanced reporting, and embeds surveys directly into your websites and apps. With 290+ pre-built integrations plus API and webhook access for custom workflows, feedback flows into the tools your team already uses to take action.
SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. All data is encrypted in transit using TLS and at rest using AES. We're fully GDPR compliant. Localized data storage options are available on request, so you can meet regional data residency requirements wherever your customers are based.
Yes. After we understand what you're looking to achieve, we'll show you a personalized demo built around your scenarios and set you up on a trial so you can get hands-on with the product before you commit. Book a 30-minute call to get started.
