Your feedback platform shouldn't come with acquisition drama
Why choose SmartSurvey instead of InMoment?
Build serious surveys without specialists
Use 24+ question types, logic, piping, randomization, and AI import to create cleaner feedback from the start.
Reach insight in days,
not quarters
Import, translate, brand, and send surveys quickly, without waiting on a complex implementation project.
See exactly what you will pay
Self-serve plans are published from £840 a year. Compare, decide, and budget before you ever speak to a salesperson.
Switch while the dust settles
Keep your program out of acquisition roadmaps. Easily add the surveys you've already made and keep collecting feedback.
Would you rather launch this week, or this year?
| Feature | SmartSurvey | InMoment |
|---|---|---|
| Question types | 24+ | Around 10 documented |
| Advanced logic |  |
Not clearly documented |
| Pricing | Self-serve published from £70/mo | Sales-led |
| Speed to launch | Days | Services-led |
| Day-to-day edits | |
Services-assisted |
| UK data hosting | |
 |
| UK AI data hosting | |
|
| UK procurement evidence (G-Cloud, NHS DSPT, Cyber Essentials Plus, UK hosting) | |
Not listed |
| Ownership | Independent | Part of Qualtrics portfolio |
| Best fit | Feedback programs | Enterprise CX operations |
Collect feedback at the moment it still matters
Launch branded surveys across email, SMS, QR, web embeds, tracking links, and offline collection.
Reach every audience on every channel
Send surveys through the channels your customers actually use.
Create advanced surveys yourself
Easily build logic, routing, branding, and set up tracking links.
Trigger feedback from real moments
Ask after purchases, support interactions, visits, and key milestones.
Find the signal in every response
Use AI to spot sentiment, group open text, and see which issues keep coming up in the data.
Spot sentiment at scale
See where feedback is positive, negative, or neutral without needing to read every comment manually.
Group open text into themes
Let AI cluster repeated issues so your team can prioritize faster.
Save hours of manual analysis
Summarize thousands of open-text replies without exporting them to spreadsheets.
Prove action improved the experience
Connect feedback, follow-up, and reporting so teams can see whether fixes moved the needle.
Turn responses that need action into cases
Assign owners, add notes, email respondents, and track to resolution.
Track NPS, CSAT, and CES over time
Compare scores before and after changes.
Share the evidence with those that need to know
Give stakeholders live reports and dashboards, not static screenshots.
Get answers from humans, fast
Speak to real humans by live chat, phone, or email if you ever need help.
Get help without leaving the platform
Use live chat, phone, and email support on paid plans.
Get answers when momentum matters
No crazy ticket queue between your question and a fix.
Work with survey specialists
Practical help from a team that builds and supports surveys every day.
Customer testimonials
“SmartSurvey combines user-friendliness with the security we need. It’s helped us make data-driven decisions to deliver better experiences.”
Frequently asked questions
SmartSurvey is built for teams whose priority is collecting, understanding, and acting on survey feedback. You get advanced survey building with logic and piping, distribution across email, SMS, QR, web, and offline, plus dashboards, AI analysis, and case management. It is easier to evaluate, buy, and run than an enterprise CX suite, and you always know what it costs.
Press Ganey Forsta acquired InMoment in 2025, and Qualtrics completed its acquisition of Press Ganey Forsta on 18 May 2026. Forrester analysts now recommend InMoment clients start preparing requirements for an RFP process as overlapping platforms get consolidated. SmartSurvey is independent: our roadmap, pricing, and support are our own, so you always know who you are dealing with.
SmartSurvey publishes clear self-serve plans with visible limits, and self-serve tiers start at £840 a year, so you can weigh up value before speaking to anyone. InMoment is only sales-led and priced by module, with surveys, reputation management, and conversational intelligence packaged separately, advisory services on top, and implementation fees before you collect a single response.
Yes, and this is one of SmartSurvey's strengths. You get 24+ question types, skip and display logic, answer choice logic, piping, carry-forward, randomization, custom variables, and pre-population, all configured by your own team. InMoment's public knowledge base documents around ten question types. If survey quality is the foundation of your program, build it on the deeper toolkit.
SmartSurvey offers AI sentiment analysis on every plan and thematic analysis from Scale, plus an AI survey generator and import tool. InMoment goes deeper on enterprise text analytics through Lexalytics, with conversational intelligence across calls and chats. If analyzing call-center conversations is your main need, InMoment is stronger. If it is survey-led analysis your team can act on this week, SmartSurvey is the better fit.
Yes. Embed surveys into your website and apps, connect Salesforce or HubSpot to sync contact data, and push results into Power BI for reporting. SmartSurvey also supports Microsoft Dynamics, Teams, Slack, Monday.com, Power Automate, Google Analytics, Zapier, and full API and webhook access, so feedback lands in the tools your team already uses.
Yes. SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited, with NHS DSPT compliance. Data is encrypted with TLS in transit and AES at rest, stored in UK data centers as standard on every plan, with GDPR compliance, role-based access, SSO, and two-factor authentication built in.
Yes. SmartSurvey supports email, native SMS, QR codes, web embeds, pop-ups, exit surveys, offline and kiosk mode, tracking links, consumer panels, and full contact list management. Every channel is trackable, so you can compare response rates and see what reaches people best. You can also create cases from important responses, assign owners, and track them through to resolution.
