Uncover insights.
Act on what matters
SmartCX reads every response, surfaces the themes and sentiment behind your scores, and gives you the evidence to act on what matters most.
See your biggest issues at a glance
AI groups every comment into themes and ranks them by volume, so your biggest issues are obvious at a glance and new ones surface as they emerge.
Focus on what truly impacts CX outcomes
Go beyond surface-level insights to understand why things happen. Identify causes and drivers to focus your team on what drives retention, loyalty, and ROI.
Deliver insights to every team
Give each team its own dashboard, turn critical feedback into owned cases, and push issues into the tools they already use, so everyone acts on what they own.
Turn feedback into insights you can act on
Save time
Save hours every day with AI that can analyze and summarize thousands of responses
Work on what matters
Free your team from manual analysis so they can focus on taking action
Decisions backed by evidence
Spot the issues that matter most and act with confidence backed by data-driven insights
Get buy-in for CX initiatives
Walk into the boardroom with a data-backed action plan that proves the case for investment
Surface themes and trends in minutes
Stop wasting time on tagging and analysis. AI handles categorisation and sentiment so your team can focus on taking action.
Automate feedback categorisation into themes
Categorize feedback in minutes. Free up your team for higher-value work while AI handles the tagging automatically.
Understand the emotion behind feedback
Leverage AI to categorize feedback as positive, neutral, or negative, understand underlying emotions and intent.
Spot problems while they are still small
Track themes and scores over time so a rising issue shows up as a trend, not as a crisis you find out about too late.
Prioritize actions based on impact
Get to the root causes, see what’s really moving your scores, and focus your team on the actions that will deliver the biggest outcomes.
Drill down to find root causes of feedback
Go beyond surface-level insights and drill into the verbatim to identify root causes and the specific actions that will resolve them.
See drivers of positive and negative sentiment
Identify the specific actions that will drive the biggest impact, so your team stays focused on the most impactful work.
Build the business case for every fix
Rank themes by volume and sentiment, then pair them with your own revenue and churn numbers to show what each fix is worth.
Share targeted insights to close loops faster
Put the right insight in front of the right team, so issues get owned and resolved instead of sitting in a report.
Role-specific insights for faster decisions
Frontline, ops and leadership can get a dashboard built for a focused view of the insights they need and the power to act.
Alerts the moment a score drops for quick action
Set rules that notify the right person the instant a detractor or low score lands, so the right person can act before they escalate.
Push insights into the tools you already use
Send data straight into your CRM, helpdesk and BI tools so action happens where your teams already work.
Customize dashboards for every team
Frequently asked questions
SmartCX is a dedicated solution for CX teams to drive business outcomes and prove their impact. Close the loop on every response that matters, use data-driven insights to build an evidence-backed case for change, and secure buy-in for CX initiatives. Prove the ROI of your program with the figures your leadership team needs to fund the next step.
Advanced surveys with logic and personalisation, multi-channel distribution across email, SMS, web and in-app, and AI-powered analysis that surfaces the themes driving your scores. Case management closes the loop on every response that matters, so insight turns into action and you can prove the impact of your program.
Most customers see a return within 6 months. ROI depends on your revenue, churn rate and customer base, but research links a 7-point NPS improvement to 1% revenue growth and a 5% retention gain to a 25-95% profit lift. Use the ROI calculator to project the impact on your own numbers, then bring the figures to your CFO. Book a 30-minute call and we'll walk you through what other mid-market CX teams are seeing.
Most customers go live within weeks, not months. There's no six-month implementation and no consultancy retainer required. We work with you to scope the scenarios that matter, set up the platform in your environment, and run a guided trial so you see it working before you commit. Free migration support is included for new paid plans, covering up to three surveys.
Support is included as standard. Phone, live chat and email support on paid plans, with a product-trained team that knows what you're trying to do and helps you do it. Free migration support is included for new paid customers, covering up to three surveys. Our managed services team can take on survey design, distribution and reporting if you want to scale your program without adding internal headcount.
Yes. SmartSurvey connects with Salesforce and HubSpot to pull in contact data, Power BI for advanced reporting, and embeds surveys directly into your websites and apps. With 290+ pre-built integrations plus API and webhook access for custom workflows, feedback flows into the tools your team already uses to take action.
SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. All data is encrypted in transit using TLS and at rest using AES. We're fully GDPR compliant. Localized data storage options are available on request, so you can meet regional data residency requirements wherever your customers are based.
Yes. After we understand what you're looking to achieve, we'll show you a personalized demo built around your scenarios and set you up on a trial so you can get hands-on with the product before you commit. Book a 30-minute call to get started.
