How Much is Qualtrics?

Get Student Discount
Apply for Discount

How Much is Qualtrics?

Qualtrics offers paid packages on a subscription basis, with a free trial available. Pricing is not shown on the Qualtrics website but pricing for services accessed via G-cloud are quoted on the G-cloud Digital Marketplace. With Qualtrics you typically select a pricing plan based on two primary variables; the number of users and the number of survey responses needed.

G-cloud pricing can be found for CoreXM and for a ‘Digital Experience’ platform. There are also a number of HR-related solutions listed, including Employee Pulse and 360 Feedback Assessments. Here we review the CoreXM and Digital Experience offerings.

CoreXM pricing

CoreXM is Qualtrics’ self-service research platform. G-cloud pricing is quoted as ranging between £0.50 to £0.70 a unit (Education pricing is also available). There are 5 tiers listed, with response and user limits specified at each tier.

Tier 1 offers a maximum of 6,000 responses, and 1 user account, and is priced at £4,195.

Tier 5 offers a maximum of 100,000 responses, and 50 user accounts, and is priced at £49,932.

All prices are for services via G-cloud, exclude VAT, and are annual. Prices correct as of 14 June 2022 (See: G-cloud listing)

Qualtrics Digital Experience pricing

Qualtrics Digital Experience platform is priced differently to CoreXM on G-cloud, and with the same pricing and plan limits also advertised for CX and FFT offerings. G-cloud pricing is quoted as ranging between £0.68 to £2.66 a unit (with Education pricing also available).

Pricing is based on a few different variables, with response limits and number of users still factoring into the total cost, alongside 3 different feature levels, CX1, CX3, and CX5.

The lowest price option offers a maximum of 2,500 responses and is priced at the following 3 feature levels:

  • CX1 at £6,660
  • CX3 at £11,655
  • CX5 at £14,985.

The highest priced option offers a maximum of 500,000 responses and is priced at the following 3 feature levels:

  • CX1 at £150,960
  • CX3 at £264,180
  • CX5 at £339,660

An additional charge is applied dependent upon the number of users and ranges from £370 for 5 user licenses to £51,800 for 1,000 user licenses.

All quoted prices are for services via G-cloud and exclude VAT (and are assumed to be priced annually, although this detail is not provided). Prices correct as of 14 June 2022 (See: G-cloud listing)

How SmartSurvey are different

With SmartSurvey, all our paid plans come with unlimited responses! You only pay based on the number of named account users.

Our Pro and Business accounts allow for a single user.

For team use you can choose a Business plan for between 2 and 10 users or contact us to request pricing for teams of 11+. See Pricing for more details.

More survey design advice

How are we different?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

UK based

Your data will be stored and processed here in the UK for your peace of mind.

Fanatical support

We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.

You're in safe hands

Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.

We're human

We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.

Accessibility matters

We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.

Unlimited responses

With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.

Icon of a hand holding a heart
You're in safe hands

Don’t just take our word for it

Trusted by leading companies and brands worldwide.
Over 500,000 users have registered to use SmartSurvey.
Quotation icon

Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.

Alastair, IKEA
Quotation icon

We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Capterra Best Value 2021 award.Capterra Best Ease of Use 2021 award.Software Advice Most Recommended 2021 award.Software Advice Best Customer Support 2021 award.

Get in touch

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.
UK-based and secure

We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Dedicated support

Access to a knowledgeable account manager for personal assistance for when you most need it.

Flexible to suit your needs

Our friendly design team is on hand to assist with any bespoke design and custom development requests.

We'll go that extra step

We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

Find out how we can help

Get started and create your first survey

If you would like more information then please get in touch.

Elevate your survey game.
Discover the power of our cutting-edge survey software with a personalized demo!

Request a 14 day Enterprise Trial

Access advanced tools, collaboration features, top-tier security, and seamless automation with SmartSurvey's Enterprise plan. Trusted by leading brands like IKEA and uSwitch.