Prove your CX program is driving business outcomes
Close the loop and drive measurable outcomes
SmartCX™ helps CX teams resolve individual customer issues and drive the program improvements that maximize successful business outcomes.
Capture feedback at every touchpoint
Collect feedback throughout the customer journey. Unify feedback from surveys, websites, in-app, offline kiosks and reviews.
Pinpoint the actions that drive outcomes
AI surfaces themes, sentiment and root causes in seconds, so you can prioritize what to fix and build an evidence-backed case for change.
Turn issues into tracked cases and resolution
Responses route to named owners. Cases close when the customer issue is resolved. Full audit trail that stacks up against regulator scrutiny.
Show exactly how CX is moving the needle
See how resolving issues and fixing root causes move scores. Walk into your next meeting with the evidence. Prove the ROI of your initiatives.
Make an impact like leading CX teams
Financial Services Group
Recovering at-risk customers before they churn. SmartCX surfaces the themes behind NPS movement, closes the loop on every detractor case, and delivers an ROI calculation the CFO can defend.
South West Social Housing
Eliminating survey admin and producing live Power BI dashboards from a single platform. AI theme and sentiment analysis runs automatically, with SMS distribution reaching hard to contact tenants.
See the potential ROI of your CX program
7-pt NPS = 1% revenue growth
A modest NPS improvement maps directly to revenue.
5% retention = 25–95% profit lift
Small retention gains compound across the customer base.
~15% churn reduction
Effective CX programs reduce churn.
115+ hours saved per 10K responses
AI removes manual analysis so teams take action.
Empower your team to take action
CX Leader
Walk into the boardroom with evidence, not opinions.
Prove the program is moving the needle
Defend the budget with quantified ROI
Reduce the gap between what gets found and what gets fixed
Show the audit trail from insight to team action to score movement
CX Manager
Stop fighting the tooling. Start fixing the problems.
Pull yourself out of manual categorisation and analysis
Build dashboards that share themselves
Walk into every meeting with specific issues ranked by impact
Spend more time working on what matters most
Frontline Leader
Stop reacting after the fact. Start fixing issues before they escalate.
See feedback by location the moment it arrives
Spot service gaps before they become complaints
Own the cases assigned to your team
Close the loop at the frontline and ensure resolution
You’re producing reports, not results
CX teams collect more feedback than ever, yet spend more time pulling it together than acting on it or proving the ROI.
Scattered feedback with no clear direction
Overwhelming volumes of data in different platforms make it hard to identify the actions that will make the biggest impact.
Success feels impossible to evidence
Feedback comes in, reports go out. When scores move you can't evidence why. Leadership wants to know what the budget bought.
Budget holders won’t fund what they can’t measure
When leadership asks what the CX program changed, you need evidence. Specific issues, specific fixes, and proof the scores moved.
Scale your CX program
Get started without the heavy lifting
No long implementation. No consultancy retainer. Hand-held trial in your own scenarios so you see it work before you commit.
Secure and regulatory-ready
ISO 27001 and Cyber Essentials Plus certified. Built to support FCA Consumer Duty, Social Housing Regulation and WCAG 2.2.
Closed loop, not just detection
Go beyond the signal, the hard work is what happens after – the routing, the case ownership, the audit trail, the resolution.
The CX platform anyone can run
An intuitive platform anyone can master, backed by a support team you can actually speak to by phone, email or live chat.
Frequently asked questions
SmartCX is a dedicated solution for CX teams to drive business outcomes and prove their impact. Close the loop on every response that matters, use data-driven insights to build an evidence-backed case for change, and secure buy-in for CX initiatives. Prove the ROI of your program with the figures your leadership team needs to fund the next step.
Advanced surveys with logic and personalisation, multi-channel distribution across email, SMS, web and in-app, and AI-powered analysis that surfaces the themes driving your scores. Case management closes the loop on every response that matters, so insight turns into action and you can prove the impact of your program.
Most customers see a return within 6 months. ROI depends on your revenue, churn rate and customer base, but research links a 7-point NPS improvement to 1% revenue growth and a 5% retention gain to a 25-95% profit lift. Use the ROI calculator to project the impact on your own numbers, then bring the figures to your CFO. Book a 30-minute call and we'll walk you through what other mid-market CX teams are seeing.
Most customers go live within weeks, not months. There’s no six-month implementation and no consultancy retainer required. We work with you to scope the scenarios that matter, set up the platform in your environment, and run a guided trial so you see it working before you commit. Free migration support is included for new paid plans, covering up to three surveys.
Support is included as standard. Phone, live chat and email support on paid plans, with a product-trained team that knows what you’re trying to do and helps you do it. Free migration support is included for new paid customers, covering up to three surveys. Our managed services team can take on survey design, distribution and reporting if you want to scale your program without adding internal headcount.
Yes. SmartSurvey connects with Salesforce and HubSpot to pull in contact data, Power BI for advanced reporting, and embeds surveys directly into your websites and apps. With 290+ pre-built integrations plus API and webhook access for custom workflows, feedback flows into the tools your team already uses to take action.
SmartSurvey is ISO 27001 certified and Cyber Essentials Plus accredited. All data is encrypted in transit using TLS and at rest using AES. We’re fully GDPR compliant. Localized data storage options are available on request, so you can meet regional data residency requirements wherever your customers are based.
Yes. After we understand what you’re looking to achieve, we’ll show you a personalized demo built around your scenarios and set you up on a trial so you can get hands-on with the product before you commit. Book a 30-minute call to get started.
