Consumer Behavior Survey Template

This survey aims to gather valuable information about consumer behavior and preferences.

It covers various aspects of the consumer journey, from demographic information to purchasing habits and product preferences. The survey includes a mix of multiple-choice questions and open-ended responses to gather a comprehensive understanding of the consumer.

This Survey Template is completely free for you to use. Once you select it within your SmartSurvey account, you can make changes to it, or leave it as it is and simply send it out.

Number of Questions
14
Time to complete:
4 minutes
Categories:

Consumer behavior survey questions in this example

1. What is your age?

The answer should be a single choice:

  1. 18-24
  2. 25-34
  3. 35-44
  4. 45-54
  5. 55 and above

2. What is your gender?

The answer should be a single choice:

  1. Male
  2. Female
  3. Prefer not to say
  4. Other

3. What is your marital status?

The answer should be a single choice:

  1. Single
  2. Married
  3. Divorced
  4. Widowed

4. What is your highest level of education?

The answer should be a single choice:

  1. High school or equivalent
  2. Some college
  3. College degree
  4. Post-graduate degree

5. How often do you make purchases online?

The answer should be a single choice:

  1. Rarely
  2. Occasionally
  3. Regularly
  4. Very frequently

6. How important is the brand of a product to you when making a purchase?

The answer should be a single choice:

  1. Not at all important
  2. Somewhat important
  3. Important
  4. Very important

7. How likely are you to recommend a product to a friend or family member?

The answer should be a single choice:

  1. Not likely
  2. Somewhat likely
  3. Likely
  4. Very likely

8. How much time do you spend researching products before making a purchase?

The answer should be a single choice:

  1. Less than 30 minutes
  2. 30 minutes to 1 hour
  3. 1 to 2 hours
  4. More than 2 hours

9. What is your preferred method of purchasing products?

The answer should be a single choice:

  1. Online
  2. In-store
  3. Both equally

10. What factors influence your decision to purchase a product? (Please select all that apply)

The answer should be a multiple choice:

  1. Price
  2. Quality
  3. Brand reputation
  4. Convenience
  5. Recommendations from friends and family
  6. Product reviews
  7. Environmental/sustainability factors

11. How do you stay informed about new products and promotions? (Please select all that apply)

The answer should be a multiple choice:

  1. Online advertisements
  2. Social media
  3. Email newsletters
  4. In-store displays/promotions
  5. Recommendations from friends and family

12. How satisfied are you with your recent purchases?

The answer should be a single choice:

  1. Very dissatisfied
  2. Somewhat dissatisfied
  3. Neutral
  4. Somewhat satisfied
  5. Very satisfied

13. How likely are you to make a repeat purchase from the same company in the future?

The answer should be a single choice:

  1. Not likely
  2. Somewhat likely
  3. Likely
  4. Very likely

14. Is there anything that would prevent you from making a future purchase from this company?

The answer should be a multi line text input.

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