Competitor Analysis Survey Template

This Competitor Analysis Survey is designed to gather information about the competition in the market.

The survey includes questions on competitor awareness, offerings, customer experience and additional comments.

Respondents are asked to rate the overall reputation of competitors, provide feedback on customer service, and indicate which competitor offers the best value for money.

Number of Questions
Time to complete:
3 minutes

Competitor analysis survey questions in this example

1. When I say "project management tool", who springs to mind?

The answer should be a text input.

2. Overall, how do they compare to us?

The answer should be a single choice:

  1. They're better
  2. They're about the same
  3. They're worse

3. In what ways are they better than us?

The answer should be a multiple choice:

  1. Price point
  2. Branding/design
  3. Product features
  4. Ease of use
  5. Customer service
  6. None of the above
  7. All of the above

4. How often do you see [question(18083351)]'s marketing campaigns?

The answer should be a single choice:

  1. Never
  2. Rarely
  3. Sometimes
  4. Very frequently

5. How likely are you to select our product over [question(18083351)]'s?

The answer should be a single choice per row:

  1. Not at all likely

6. Where do you typically go to find out more about products in this category?

The answer should be a single choice:

  1. An online search
  2. Social media
  3. Magazines/newspapers
  4. Word of mouth

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