The Value Of Market Research

Philip Cleave
March 17, 2017

If you want to keep up with trends in the market and stay one step ahead of the competition, then you need to be doing market research! It’s beneficial for any organization to take a look to see what will drive success and a good place to start is to assess the value of market research. A well-designed online survey is the best method of learning what you are doing well and how you can improve it. Find out more about how to conduct successful market research…

Online surveys can help organizations gather feedback to resolve issues, find out if customers are satisfied, judge the level of customer loyalty and much, much more.

Jane Frost, CEO of MRS (Market Research Society), explains in this article from Effectiveness Week 2016, “Organizations need to pay more attention to the data they are collecting and what they are doing with it in order to become more customer-insight driven.” Jane continues to say that “The customer is everything. And more importantly, they are a person.” She emphasizes that we must, “take the time to understand them; their motivations, frustrations, needs and fears.”

The Value of Market Research to an Organization

Market research can help you to attract new customers as well as keeping existing ones happy. During the coming year, organizations should aim to maximize their marketing effort with the aid of research.

In this feature by Research Live, experts take a look at what success in 2017 will look like. Certainly, organizations that continue to evolve and meet businesses needs, helping them to make insightful decisions, will be successful.

So, we are ready to get cracking with creating surveys! However, let’s not forget that it is essential when conducting research, to ask the right questions. There is no point in discovering that a customer is having a problem with something unless you find out why!

How to Conduct Successful Marketing Research

If your research project is going to be successful, you need to design an effective survey. Your initial planning will shape the success of your research and should cover;

  • Establishing survey goals
  • Selection of your audience
  • Asking the right questions
  • Promoting your survey
  • Reporting and analysis

Getting Started with Online Surveys

Online surveys are quick and easy to create and administer. They are less intrusive than phone calls or face-to-face canvassing. Creating successful surveys is a skill and should not be done without careful planning. There are various online survey plans that you can take advantage of, with a bit of research you will find the one that suits your needs. And don’t forget, research can be an evolving activity and can be increased as and when needed. It’s easy to upgrade or downgrade most plans at any time without getting tied into a minimum contract.

If this all sounds overwhelming, don’t lose heart. By working systematically and using some basic common sense, you can easily create surveys that will provide you with the results that will help you make great decisions. Here are 10 tips for designing an online questionnaire.

If you would like to get started straight away, you can simply sign up for a free account and use one of our ready-made market research survey templates that will allow you to simply edit the questions to suit your needs. If you would like further information about the right plan for you, our friendly customer support team are ready to give you instant, expert advice, please get in touch.


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