Company Culture Surveys: Improving Through Feedback

Philip Cleave
February 8, 2024
Picture depicting the building blocks behind company culture, improved through workplace surveys

In the competitive landscape of today, the significance of a robust organizational culture is undeniable. A content, engaged workforce typically yields 18% higher revenue per employee than the average. Demonstrating care and investment in your team not only boosts morale but also simplifies the recruitment of top talent, as satisfied employees are more likely to endorse your business as an outstanding workplace to their professional circles.

Understanding your employees' perceptions of your organizational culture—whether it motivates or hinders them—is crucial for implementing necessary enhancements to ensure your culture is as conducive to maximizing productivity and success as possible.

The what and why of organizational culture

Organizational culture encompasses a company's ethos, including its mission, values, ethics, work environment, and objectives. A potent organizational culture is characterized by its ability to listen to, engage with, and support employees, maximizing their potential.

The strength and effectiveness of your existing culture, and its impact on performance, can only be assessed by gaging employee perspectives. Utilizing the right workplace culture surveys and questions enables a deeper understanding of how your culture aligns with your goals. Feedback gathered will guide the necessary adjustments to fortify your organizational culture.

Given the critical importance staff members place on organizational culture—88% of employees view it as essential to business success—eliciting feedback should be straightforward. Regular company culture surveys are vital to maintain relevance and effectiveness in the fast-paced business world.

Culture survey questions for employees

Whilst the job satisfaction survey is a common and effective starting point for assessing perceptions of your organizational culture, for many HR surveys it helps to understand employee alignment with the company's values and areas needing improvement.

Consider categorizing survey questions as follows:

a) Questions evaluating employee alignment with your culture

b) Questions reviewing perceptions of your performance

c) Questions exploring employee satisfaction and improvement areas

Potential company culture questions might include:

Culture alignment questions

- "Do you feel comfortable with our employee culture? If so, why?"

- "Do you see how your role contributes to our organizational goals?"

- "What is your understanding of how our organization defines success?"

Performance perception questions

- "Is there a strong sense of teamwork and cooperation within our company?"

- "Do you believe we act in a socially responsible manner?"

- "How well do you think we adhere to a zero-tolerance policy on discrimination?"

Satisfaction and improvement questions

- "What aspects of our organization could be enhanced to improve your workplace experience?"

- "Are you satisfied with our performance review process?"

- "Do you feel the company offers adequate opportunities for you to voice ideas and participate in decision-making?"

For those new to conducting workplace culture surveys, exploring our employee survey templates may provide additional insights and questions.

Common good, Transformation, Self-interest

Another valuable employee-orientated assessment is the Common good, Transformation, Self-interest (CTS) diagram. This is based on Richard Barrett’s Seven Levels of Consciousness concept and expands on Maslow’s famous hierarchy of needs, which argues that humans must satisfy certain needs in sequence, if they are to attain the highest levels of personal growth and fulfillment.

CTS Diagram

Graph courtesy of Center for Integral Transformation

The benefits of this type of assessment is that as well as gaining a solid overview of how your employees’ perceive your cultural values, it can also give you a deeper understanding of what they believe you need to focus on in order to build a stronger culture. We’ve outlined some sample questions based on their respective categories below:

Common good:

  • Do you feel that you’re making a difference with your work?
  • Do you feel connected with other team members?
  • Are there any changes you would make to bring more value to the company?


  • Do you think our company can adapt in a fast-changing environment?
  • What do you think we need to implement to make our workflow more flexible?
  • Are we doing enough to more forward by investing in new technology advancements or other innovations?


  • Do you feel needed at work?
  • How often do you receive feedback from your leadership and your colleagues?
  • How often do you get encouraged, motivated or praised for your work?

Final thoughts on improving company culture

While 60% of SME leaders (PDF) see company culture as a 'nice to have', the reality that approximately one-third of employees leave due to unsatisfactory company culture highlights the urgency of prioritization. Investing in the improvement of organizational culture not only aids in retaining and attracting staff but also fosters a more motivated, productive workforce, offering a competitive edge.

Now is an opportune time to engage employees through culture surveys, leveraging their feedback to reinforce and elevate your organizational culture.

Delivering great employee experiences is also essential

While it’s important to capture staff feedback on company culture, the workplace experience you deliver will be the underlying influence on how your employees feel about your organization. Understand what drives workplace culture with the right survey tools.

Find out more

This blog post was originally published 31 January 2020 and updated 8 February 2024

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