Marketing Surveys

Customers know what they want, do you? Find out with smart online surveys.
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Marketing Surveys

Online surveys for marketers

Marketing, for all its complexity, is the process of identifying, anticipating and satisfying customer requirements. As marketers, you’ll know a successful business or brand will never guess these requirements. So, how much do you know about your customers?

How aware of your brand is your target market? How successful are your competitors? With our user-friendly online survey software you can find out. We’re here to help you make informed decisions when it comes to your marketing efforts, rather than educated guesses.

How to use online surveys in your marketing

Online surveys are an invaluable marketing tool as they take the guesswork out of your important marketing decisions. The market research, competitor analysis, brand awareness, product and campaign feedback you need comes straight from the most important source – your target market. Here are some of the key benefits and functions of online marketing surveys:

Target market research

Discover what drives, motivates and satisfies your target market by conducting online surveys. Unearth insights that could help shape your marketing strategies, campaigns, advertising messaging, pricing and sales plans. If you need some help reaching your target market, our Consumer Panels can help. We have over 7 million people waiting to provide responses to your survey, fast.

Analyze your competitors

Do you know who your competitors are? By using a market research survey you can ask your target market who they buy from when they need a service or product in your industry. Do some digging to find out why your competition is getting market share and how you can compete.

Measure your brand awareness

What makes your business or product stand out from the crowd or disappear behind competitors? Chances are it will have a lot to do with your brand. Everything from your name, logo and color palette to personality, reputation and values can affect how you’re perceived by your target market. Conduct an online brand survey to see how your brand measures up.

Analyze your product and service offering

Ask your customers about the products and services they purchase with a short product feedback survey. Was the service what they expected? Are they enjoying the product? Do they think it’s value for money? Collect these valuable responses and build reports on what product offering does best, areas for improvement and how you could be more competitive.

Test new campaigns, advertising and concepts

Are you sure your new TV ad will pack a punch? That the upcoming marketing campaign will engage your target market? Don’t waste time and money on an idea that might flop, conduct an online concept testing survey prior to launch. With a small group of your target market use A/B testing to find out which creative is strongest, what tagline resonates best, and if your marketing message is clearly received.

Get to know your customers

Do you know who’s buying your product? It may seem like an obvious question, but in a big business sometimes the smallest details can be overlooked. Don’t just guess who your customers are, get to know them with online demographic surveys. Group customers by age, gender, interests, industry and location and start focussing on customer groups with targeted marketing messages.

Improve customer satisfaction and experience

We trade in a market that allows consumers to easily shop around and instantly share opinions – positive and negative – online. Customer satisfaction and experience is therefore more important than ever before. Use online customer satisfaction surveys to provide the insights you need to build strategies to successfully strengthen any weak points.

Analyze customer loyalty and retention

Discover how loyal your customers are to your brand with customer loyalty surveys. If people keep drifting off to a competitor, find out why so you can address any shortcomings and improve your customer retention. Also, how likely are they to recommend you to a friend or colleague? You can further analyze your customers’ loyalty by finding out your Net Promoter Score.

More survey design advice

How are we different?

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.

UK based

Your data will be stored and processed here in the UK for your peace of mind.

Fanatical support

We pride ourselves on going above and beyond for our customers, providing expert advice and support whenever you need it.

You're in safe hands

Our secure platform and robust data protection measures ensure your data is safe and secure with us. We are ISO27001 and Cyber Essentials Plus certified.

We're human

We understand the importance of personal interaction, which is why we offer a human touch alongside our cutting-edge technology.

Accessibility matters

We're committed to making our surveys accessible to everyone, with a range of features to support those with disabilities.

Unlimited responses

With no limits on the number of responses you can collect, you can be sure your survey will reach as many people as possible without it being cost prohibitive.

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You're in safe hands

Don’t just take our word for it

Trusted by leading companies and brands worldwide.
Over 500,000 users have registered to use SmartSurvey.
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Thanks to SmartSurvey, our communication strategy is making us stand out from the crowd. By using SMS, asking the right questions and acting on results, IKEA is one step ahead of the competition.

Alastair, IKEA
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We couldn't be happier with SmartSurvey, we love its functionality and flexibility. This means we have been able to use one survey tool across many parts of the business.

Martin, uSwitch
Multi-award winning survey software
Crozdesk: Trusted Vendor 2024 award.Crozdesk: Happiest Users 2024 award.G2 High Performer EMEA Spring 2024 award.G2 Small Business High Performer UK Spring 2024 award.Capterra Best Value 2021 award.Capterra Best Ease of Use 2021 award.Software Advice Most Recommended 2021 award.Software Advice Best Customer Support 2021 award.

Get in touch

We will help you collect the information you need quickly and easily. Trust us to safeguard your data and provide the support you need, when you need it.
UK-based and secure

We are ISO27001 certified, registered under the Data Protection Act and fully compliant with EU Privacy Laws.

Dedicated support

Access to a knowledgeable account manager for personal assistance for when you most need it.

Flexible to suit your needs

Our friendly design team is on hand to assist with any bespoke design and custom development requests.

We'll go that extra step

We succeed if you succeed. Our goal is to help you carry out effective research and we’re here to help you achieve that.

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If you would like more information then please get in touch.

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