How we use cookies

How we use cookies

We use cookies on our websites. Cookies are bits of data we store on the device you use to access our websites and services so we can recognize repeat visitors. Each cookie expires after a certain period of time, depending on what we use it for. We use cookies for several reasons. Below we list and describe the various cookies used on SmartSurvey’s website.

By using SmartSurvey’s website, you expressly consent to the use of cookies as described on this page and in our Privacy Policy.

Cookie Purpose Expiration
Google Used to collect and analyze information about how visitors use our site. We use Google Analytics and the Google Tag Manager platforms to collect and compile reports that help us improve our services. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. A unique User ID number is assigned to users who sign up with SmartSurvey in order to better understand their use of our service while logged in, no personally identifiable information is collected by this process.Learn more about Google and privacy 2 years
VWO Used on www.smartsurvey.co.uk pages to display new optimized content to visitors and collect information on user’s interaction with features that appear on those pages. This helps us better understand and support our users with content more relevant to their interests.Learn more about VWO’s opt out policy 100 days
Facebook To provide us with reports about the kinds of people seeing our ads and how our ads are performing, to help us understand our audience. We also use it to determine effectiveness of our advertisement. Information includes: IP address that you connect from, which browser is used, where you are geographically located, how you came to the site, where on the site you clicked, information about your device type, websites you visited this site from, purchases you make on the site, the ads you saw and how you interacted with them – whether or not you have a Facebook account or are logged in to Facebook. Full cookie details can be found on here:Learn more about Facebook trackingYou can also opt out using the following links About Ads or Your Online Choices 30 days
Hubspot To track visitors, recognize you and your chat history with us, track visitor and visitor sessions, obtain information about your computer and your visits to our site, information includes: your IP address, geographical location, browser type, referral source, length of visit and pages viewed. Full cookie details can be found on here:Learn more about Hubspot tracking 1 year
Microsoft To provide us with reports about the kinds of people seeing our ads and how our ads are performing, to help us understand our audience. We also use it to determine effectiveness of our advertisement.Learn more about Microsofts opt out policy 90 days
Application Insights ai_session – Used to collect information about how the site is being used with regards to performance and any errors that might occur, including measuring and recording loading times and logging any errors that might occur.This uses data captured (such as browser type and IP address) as well as the contents of a local cookie: ‘ai_session’.ai_user – Contains an anonymous randomly generated user id that is used to track users across our sites and across separate sessions which we cannot link to SmartSurvey user data. 1 year

SmartSurvey app cookies

Cookie Purpose Expiration
ASP.NET_SessionId Session cookie to remember a user through a survey. This is anonymous. 2 hours
AuthToken Security cookie to prevent session hijacking 2 hours
SERVERID For browsers to identify a server when load balancing 2 hours
.AspNetCore.Cookies Authentication cookie that the app uses to know when you are logged in 2 hours
__cfduid The _cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users. It may be placed on the devices of our customers’ End Users to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare’s security features. 1 month
__cflb This is load balancer cookie for sticky sessions on Cloudflare load balancer. 23 hours

SmartSurvey website cookies

Cookie Purpose Expiration
MUID Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. 1 year 24 days
ANONCHK This cookie is used for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization. 10 minutes
MUID Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. 1 year 24 days
ai_user This cookie is set by Microsoft Application Insights software. This cookie is used for collecting satistical usage and telemetry informations for apps built on the Azure cloud platform. 1 year
_gcl_au This cookie is used by Google Analytics to understand user interaction with the website. 3 months
ai_session This cookie is set by Microsoft Application Insights software. This cookie is used for collecting satistical usage and telemetry informations for apps built on the Azure cloud platform. This is a unique anonymus session identifier cookie. 30 minutes
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. 1 day
_gat_UA-377167-1 This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. 1 minute
_uetsid This cookies are used to collect analytical information about how visitors use the website. This information is used to compile report and improve site. 1 day
__cflb This cookie is used by Cloudflare for load balancing. 23 hours
CLID Used by Microsoft Clarity. The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. 1 year
SM This cookie is installed by Microsoft Clarity. session
SRM_B This cookie is installed by Microsoft Bing 1 year 24 days
_clck Used by Microsoft Clarity. The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording. 1 year
_uetvid This cookie is installed by Microsoft Bing. 1 year 24 days
_clsk This cookie is installed by Microsoft Clarity. 1 day
SS_LPT This cookie is used by SmartSurvey. The cookie is used to keep track of site usage for the site’s analytics report. 30 days

SmartSurvey generated survey cookies

Cookie Purpose Expiration
SX_X This keeps track of completed surveys to prevent multiple responses for a survey (if the feature is switched on). 1 year
__cfduid The _cfduid cookie helps Cloudflare detect malicious visitors to our Customers’ websites and minimizes blocking legitimate users. It may be placed on the devices of our customers’ End Users to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It is necessary for supporting Cloudflare’s security features. 1 month
__cflb This is load balancer cookie for sticky sessions on Cloudflare load balancer. 23 hours
SERVERID This is a load balancer cookie for sticky sessions on UKFast load balancer – This will be used on ringfenced solutions (and __cf cookies won’t appear). Session cookie

Our core values

Amazing

We work hard each day to show our customers they can trust us to store their data securely, trust us to be available to provide technical support and trust us to always provide the best solutions.

Supportive

Whatever the issue – big or small – our customers can always reach out to us for personalized support. We’re a close-knit team, so our supportive approach is second nature.

Professional

We understand your surveys represent you and your company – so they need to be of the highest standard. We handle your projects as if they were our own.

Intuitive

‘User-friendly’ is our mantra and every aspect of SmartSurvey is designed with our customers in mind. Collecting information from your audience should never be complicated.

Flexible

We’re not set in our ways and innovation gets us excited. We love suggestions from our customers and we’ll always be able to build a package to suit your needs.

Friendly

We are professional, but not serious. You’ll always find a friendly voice at the end of the phone to help you.

Quality

Everything we do has to be done well. ‘That’ll do’ will never cut it with us.