SmartSurvey Plans and Pricing

For existing SurveyMoz customers there are no changes to pricing until your next renewal.

New customers please click the link below to view the SmartSurvey pricing plans

All Features - *Availability subject to choice of plan

Basic Question Types
Multiple Choice (Only One Answer) - Respondents can select only one answer
Multiple Choice (Multiple Answers) - Respondents can select one or more answers
Single Textbox - Respondents can enter a short free-form text answer
Multiple Textboxes - Respondents enter a series of short free-form text answers
Comment/Essay Box - Respondents can provide a detailed text answer
Matrix of Choices (Only One Answer per Row) - Respondents can select one answer per row and column
Matrix of Choices (Multiple Answers per Row) - Respondents can select multiple answers per row and column
Matrix of Textboxes - Respondents can enter short text answers to rows and columns
Matrix of Drop-down Menus - Respondents can select drop-down answers for rows and columns
Ranking Question - Respondents are required to rank question options in order of preference
Date/Time Box - Allow the respondent to select a date from a calendar and enter a time as an answer
Descriptive Text - This can be used at any point of the survey to add informative text, audio, or imagery
Advanced Question Types
Likert (Rating) Scale - A single-select rating scale
Net Promoter Score - Measure customer loyalty by asking respondents to rate a product or business on a scale from 0 to 10
Slider - Respondents can select a value from a continuous range by dragging a slider along the range
Continuous Sum - Respondents provide numerical values, summed to a total
Semantic Differential - Create a rating scale list of opposite adjectives for respondents to rate
File Upload - Respondents can securely upload files as part of a survey response
Question Customisation
Customise fonts and text size
Require an Answer - Respondents are required to answer a question before proceeding
Comment Box - Add an extra comment box/field at the end of any question
'Other' Box/Choice Field - Allow respondents to provide a short text answer instead of the provided answer choices
Text Validation - Apply text format validation on open ended text questions, i.e. text length and word count limits
Answer Validation - Apply answer format validation on multiple choice (multiple answer) questions, i.e. require minimum/maximum number of options they can select
Forced Ranking - Prevent multiple selections in the same column or row
Randomise Answer Choices - Randomise the order answer choices of questions are displayed
Page/Question Auto-Numbering - Page and question numbering is automated based on the respondents path through the survey.

Show/Hide Question Numbers - Show or hide question numbers to all or some of your questions
Hide Questions - While your survey is live, hide questions no longer required without deleting them or their responses
Custom Orientation - Change the orientation (vertical/horizontal) of answer choices for some question types
Add/Edit Answer Choices in Bulk - Get your survey created quicker with our bulk answer choice editor
Create Character/Word Limit - Limit the amount of text allowed within open-ended questions
Add Custom HTML to your Questions - Our question editor allows you to input your own custom HTML code for full control
Custom CSS Class Name - Apply a custom CSS class name to your question element
Default Answers - Pre-set default answers to questions. You can even pipe from custom variables or contact list data.
File Upload Options
Set Allowed File Types - Set the type of files respondents are allowed to upload
Set Maximum File Size - Limit the size of uploaded files
Require Min/Max Files - Request a certain number of files from your respondents
Rich Media Questions
Add Video - Embed YouTube videos into your questions
Add Images - Insert images into questions and answer choices
Add Audio - Embed audio files into your questions
Survey Logic
Survey Scoring - Assign values, weighting or scores to question choices. The score is automatically totalled and displayed in the individual responses page within results.
Piping - Insert data into upcoming questions automatically from answers given on previous survey pages
Skip Logic - Ensure respondents skip irrelevant questions based upon previous answers on previous pages
Basic Survey Response Notifications - The account holder can be emailed every time the survey receives a new response.
Advanced Survey Response Notifications - Any email address can be notified each time the survey receives a new response.
Answer choice randomisation - Answer choices will automatically be displayed in a random order for every new respondent
Question randomisation - Sort / Flip / Randomise your survey questions to reduce bias
Page randomisation - Sort / Flip / Randomise your survey pages to reduce bias
Advanced Survey Logic
Skip Logic Starting Question - When jumping to different pages using skip logic, decide what the first question on that page should be
Question Set - For example, add 10 questions to your survey page but randomly display 3 to each respondent
Page Logic - Change the natural path of your survey by jumping from any page to any other page, including end pages and disqualifications
Terminal Pages - Mark any page in your survey as a terminal page (Thank You Page)
Custom Variables - Create special variables used to store additional data about respondents passed through the survey URL
Email Triggers - Send automatic email notifications to you or to respondents on survey completion (PDF attachment of responses is optional)
Survey Branding
Ready-made Survey Templates - Ready-made Survey templates for multiple industries
Apply a Ready-made Theme - Choose from 40+ professionally designed?survey themes
Theme Designing?Tool - Use your HTML/CSS knowledge to design a unique look and feel for your survey
Mobile-ready Surveys - Responsive design for mobile devices
Copy a Survey Theme - Copy your previously made survey themes
Customise theme colours - Choose the appropriate colours to reflect your brand, or the subject of the survey.
Upload Logo - Add a logo to your surveys
Custom Logo Link - Attach a custom URL to your survey logo
Hide ""Powered by SmartSurvey"" Footer - Removes the SmartSurvey brand from the footer to maximise your own branding
Customise Language - Customise the language used in multilingual surveys.
Language Selector Bar - Allow respondents to change survey language after opening the survey
Custom CSS and Scripts - Add your own custom CSS or Javascript to your surveys or themes.
Survey Design
Custom 'Thank You' Message - Add a customised thank you page to your survey for when respondents complete your survey.
Custom 'Survey Closed' - Message Display a custom message to respondents when your survey is closed.
Custom 'Disqualified' Message - Display a custom message to respondents when they have been disqualified from your survey.
Custom Disqualification Redirect - Redirect your respondents to a URL of your choice if they have been disqualified.
Custom Redirect - Redirect respondents to a web page of your choice on completion of the survey
Save and Continue - Allow respondents to save their current responses and come back to where they left off
Print Response Feature - Allow respondents to print off their survey responses
Multilingual support - Create surveys in any language
Customise Language Text - Customise the language text for your survey.
One Survey, Multiple Translations - Create one survey to be in many different translations
Survey Title - Show or hide your survey titles
Survey Introduction - Add an introduction to your survey
Dynamic Preview - Instantly preview surveys in desktop, tablet, or mobile format.
Progress Bar - Add a progress bar to your surveys
Hide Survey Back Button - Prevent respondents from revisiting previous pages in the survey
Question Size and Positioning - Customise the question size and positioning of a question within a survey
Show/Hide Page Numbers - Display or hide survey page numbers
Edit Survey Width - Change the display size of your survey
Button Text - Customise the survey button text
Link Branding
Customise Survey Link - Customise part of your survey links
White Label / Custom Domain - Brand your survey links with a sub domain of your choice, i.e.
Survey Distribution
Direct Link - Use the unique survey link for any purpose
Send via Bulk Email - Send the survey link with a customised email message to a contact list through SmartSurvey
Embed Surveys - Embed surveys into specific pages on your website
Survey Popups / Website Intercept - Integrate your surveys into your website using a popup invitation window
Website Exit Survey - Intercept visitors leaving your website by offering an exit survey
Unlimited Tracking Links - Create an unlimited number of tracking links. Free Plan is restricted to two tracking links per survey
Social Media - Share your surveys via social media directly from SmartSurvey, including: Facebook, Twitter and more
Print-friendly - Download to word or print your survey
Custom Tracking Links - Create custom tracking links to easily filter your survey responses
Tracking Link Custom JavaScript - Add your own custom JavaScript to your tracking link
Tracking Link Custom CSS - Add your own custom CSS to your tracking link
SMS - Send your surveys via SMS. All surveys are automatically mobile friendly
Offline Surveys - Collect survey responses without an internet connection
Invitation Management
Schedule invitations - Schedule a send date and time or send immediately
Email Reminders - Remind people to complete the survey
Test Emails - Send test emails and reminders to yourself before live distribution
Email Status Tracking - Track open, view, failures, opt-outs and completes of each respondent in your contact list
SMS Status Tracking - See sending status and response rates for SMS invitations
Partner Integrations
Pure 360 integration - Distribute surveys via your Pure360 account through the 'PureSmartSurvey' integration
Live Consumer Panels - Reach a live target audience from different countries. Choose specific demographics to get the answers you're looking for, fast
Survey Links
Default Link -
Customised Link -
Secure Link -
Branding Domain Link -
Contact Management
Address Book - Manage all contacts for survey distribution within SmartSurvey
Create Contact Lists - Create specific lists of contacts for your survey invitations
Add One Contact at a Time - Add a single contact to a contact list
Add Multiple Emails - Copy and paste names and emails in bulk
Add Multiple Mobile Numbers - Copy and paste names and mobile numbers in bulk
Additional Data - Add additional data to contact lists
Export Data from Contact List - Export a contact list for external storage or processing
Copy a Survey - Copy existing surveys within your account
Survey Folders - Create folders and move surveys into folders
Sort Surveys (By Name, Results) - Easily sort through your surveys
File Cabinet - Upload images and documents into the file cabinet and include them in your surveys
Question Library - Save frequently used questions into the Question Library so you can quickly add them to your surveys without having to re-create them each time
Theme Library - Select a theme from a list of ready-made themes or choose ones you created
Address Book - Manage all your contacts for survey distribution within SmartSurvey
Response Management
Anonymous surveys - Hide all identifiable information to keep results anonymous
Expected Number of Responses - Set an expected response limit to your surveys
End Date - Enter an end date for your surveys
Maximum Response Quota - Set a maximum responses limit for your surveys
Prevent Multiple Responses - Restrict responses to one per respondent (cookies based)
Survey Status - Switch your survey 'online' and 'offline' manually
Basic Survey Response Notifications - The account holder can be emailed every time the survey receives a new response
Advanced Survey Response Notifications - Any email address can be notified each time the survey receives a new response
Force Complete Partial Responses - Force a partial response to become a completed response
Mobile-ready surveys - Responsive surveys for any mobile device
Tablet-ready surveys - Responsive design for any device. View surveys on tablets
Multilingual support - Create surveys in any language
Reviewing results and responses
View Results in Real-Time - View the results of your surveys as they come in
View Results Summary - View an overall results summary of all responses received
Print-friendly Results - View a print-friendly version of the results summary
View Individual Responses - View individual survey responses
Print-friendly Responses - View a print-friendly version of all text responses
Edit Responses - Edit completed responses you received
Delete Responses - Delete completed responses you received
Filtering Tool - Filter your responses by specific options, e.g. show only female respondents
Search Data - Search for specific keywords in open ended responses
Survey Results Sharing - Share your survey results with colleagues or friends using a link. You can password protect the page and set certain permissions to control what they can and can't see
Text Analysis - Quantify and categorize free-text responses and generate charts based on this data
Export Data
Export Responses Data to CSV - Export the raw data of your results into CSV (Excel) to further interrogate the data set manually
Export Individual Responses to MS Word - Download an individual response report to an MS Word document.
Export Individual Responses in Bulk - Quickly download all responses as they appear on the Individual responses tab into one PDF (.pdf) or Word (.doc) file.
Export Summary Data to Excel - Export summary data in XLSX with charts included.
Export Summary Report to MS Word - Download results summary to a Word document
Export Cross Tab Report - View and compare relationships between certain questions. This feature will generate a cross tab report with charts for all questions in your survey. This is exported in an Excel (.xlsx) format.
Export Scheduler - Set up a schedule for an export to run daily, weekly, monthly or just one-off basis. This can then be sent to any email address of your choice.
Key Analysis - View automatically calculated standard statistical information such as: Mean, Variance, Standard Deviation, and Satisfaction rates for appropriate questions
Create Charts - View your results using custom charts, including: Bar, Line, Pie, etc.
Chart Formatting - Edit values and labels
Cross Tabulation - Compare answers to two sets of questions against each other
Export Graphs - Download custom charts/graphs into image formats
Filtering Reports - View results using custom filters you create using the filtering tool
By Question and Answer - Filter your results by any question/answer within your survey
By Date Completed - Filter your results by the response completed date
By Contact List Data - Filter your results using the metadata in the contact list used to distribute your survey
By Text Analysis categories - Filter your results by text analysis categories
By Custom Variables - Filter your results by custom variable values passed through the survey link
By Survey Translation / Languages - Take a look at the results of your survey for each translation/language seperated into different reports
Multiple User Management
Multiple User Accounts - Add and remove multiple or individual users
Set Survey Permissions - Set specific permissions for certain users
Set Response Limits - Set the number of responses each user is allowed to consume per month
Single Sign-On - Users can access their SmartSurvey accounts using Active Directory or any SAML service
Copy Contact Lists - Create and copy contact lists among other users
Share Survey Themes - Create branded theme templates for your business and move them into user accounts
Shared Question library - Share commonly used questions between users
Share Surveys - Duplicate and transfer surveys between user accounts
Customer Support
Email Support - Contact our support team by email
Support Tickets - Create and track Support Tickets from the Dashboard
Phone Support - Contact us by on our free 0800 number
Dedicated Account Manager - Receive support from a dedicated account manager
Help Centre
Help Articles - Browse a comprehensive and continually-updated directory of informative and instructional articles
Quick Search - Use the search bar to find what you are looking for
GDPR Compliant - SmartSurvey is registered under the GDPR. Data collected through SmartSurvey is controlled by you (the user), and will not be accessed nor shared with anyone else without your permission
SSL/TLS/HTTPS - Enable SSL (TLS) encryption on any of your surveys
UK/EU-based Servers - All data is stored on servers in the UK/EU. Data doesn't leave the UK/EU
Password Policies - Master users can define rulesets to ensure the creation of strong passwords
User Permissions - Allow different users different survey functionality permissions
Two-Factor Authentication via App - Users can activate two-factor authentication to increase account security using a third-party app
Two-Factor Authentication via SMS - Users can increase account security with two-factor authentication using SMS messaging
Firewall - Our internal databases and applications are shielded from any access outside the firewall
McAfee Secure? - SmartSurvey is tested and certified daily to pass the McAfee Secure Security Scan penetration test
Account IP Address Restrictions - Restrict access to your SmartSurvey account to only users with a specific IP address
Access Control For Surveys
Survey Password Protection - Enable password protection on surveys
Survey Authentication Protection - Require a unique Username/Password for each of your respondents to access your survey
Password Protect Survey Results - Set Password security on your survey results sharing links
IP Access/Blocking - Allow or block access to a survey based on specific IP addresses
API Access - RESTful API that gives secure access to your survey data. Find out more on our API documentation help site
Webhooks - Subscribe to receive JSON/XML notifications about certain events when they occur in SmartSurvey
3rd Party Integrations
Cint Integration - Quick and easy access to a live target audience from different countries. Choose specific demographics to get the answers you're looking for
Pure 360 integration - Distribute surveys via your Pure360 account through the 'PureSmartSurvey' integration
Integrate through Zapier - Connect to thousands of apps using Zapier and send your data to where it needs to be
Integrate Google Tag Manager / Analytics - Add your own Google Tag Manager and/or Google Analytics integration into your surveys