10 tips for creating online surveys

Making sure you have created an effective online survey is key to gaining successful results. Here are 10 tips to make sure your surveys do what they are designed to do.

#1 – Have a Clear Objective

In order to get where you want to go, you need to know where it is that you are trying to get to. So, what do you want to learn? What sort of data will prove or disprove your theory? Start at the end to work your way to the beginning, which is a great way to create an effective online survey.

#2 – Be Appealing

An effective online survey is an attractive survey. Sending it through personalized emails could increase your responses by as much as 60%. So, being able to customize messages and the survey itself is hugely important, as is the survey being engaging.

#3 – Automate as Much as Possible

Automating your survey as much as possible is a great idea. This means an effective online survey is sent through an automatic message, at the right time as well. Reminders automatically have to be sent out as well.

#4 – Integrate Branching and Skip Logic

A really effective online survey always uses branching and skip logic. This means that people aren’t faced with questions that are not relevant to them. Skip logic keeps your respondents focused, making them read the questions and giving you an answer that is actually relevant.

#5 – Be Easy

If you want to create an effective online survey, make sure it is easy. Use the right language and ask simple to understand and simple to answer questions. Try to avoid technical jargon as much as possible.

#6 – Be Concise and Clear

In order to create an effective online survey, you have to make sure that it doesn’t leave the respondent confused. Be very clear about what you want and why you want it. This way, your respondents will have increased confidence in you as well, rather than constantly wondering why you are sending out a survey at all.

#7 – Confidentiality Is Key

If you want an effective online survey, you have to make it confidential. This will hugely increase the number of responses you receive. Make sure that the confidentiality arrangement is made clear as soon as people receive your survey.

#8 – Randomize Your Answers

Random multiple answers create an effective online survey. This avoids bias and the chance of people simply picking the same answer again and again.

#9 – Test Your Survey

Never send out a survey without having tested it first. If you don’t know for sure you have created an effective online survey, it probably isn’t effective.

#10 – Analyze Your Responses

Once you have sent out your survey and received your responses, do something with them. If you don’t, you will find that people will no longer be willing to answer any further surveys at a later date. They will also lose confidence in why you want to ask them questions at all.